WLOG: Badge for The Wilfredian League of Gugnuncs

The Wilfredian League of Gugnuncs (WLOG) was a children’s club run by the UK’s Daily Mirror newspaper. The badge shows the ears and top of a rabbit’s head. WLOG was founded in 1927 in response to the popularity of the newspaper’s Pip, Squeak and Wilfred comic strip. Pip was a dog, Squeak a penguin and Wilfred a rabbit. Wilfred spoke in baby talk and two of his favourite words were gug and nunc, hence the name of the club. The badge has COLLINS LONDON on the back. Collins was the badge manufacturer.


Date Probably late 1920s or 1930s
People , ,
Key Phrases
Ref no N1829