The first advertisement for Maskelyne highlights the Christmas Holiday Programme. (The Christmas programme usually ran well into the following year.) The second one highlights an animated photograph of the funeral procession of Queen Victoria.
Also advertised are entertainments at the Crystal Palace, London Hippodrome, St. James’ Hall and the Royal Agricultural Hall in Islington.

It is well known that Devant tried to sell seats in Maskelyne’s Grand Stand at St. Paul’s for the Queen’s Diamond Jubilee procession on 22 June 1897, for example, see Ref. no. N2082. However, this is the only evidence that I have seen for Devant selling seats in the Royal Horse Guards Pavilion in Whitehall, a completely different part of London. The Magic Circle Archive also has a copy of this advertisement.

Devant announces new animated photographs for his ‘Cinematographe’. He also explains that to ensure he is able to obtain good pictures of Queen Victoria’s Diamond Jubilee procession on 22 June 1897, he has 140 seats for disposal on Mr. Maskelyne’s Grand Stand. The fascinating story of Maskelyne’s Grand Stand can be found in ‘John Nevil Maskelyne’s Queen Victoria’s Diamond Jubilee speculation‘ by Dr Edwin A Dawes on this website.

25th consecutive year, 1897-1898. The programme includes animated photographs of Queen Victoria’s Diamond Jubilee Procession which was on 22 June 1897. According to the book on the Egyptian Hall by George Jenness, topical scenes from the Procession were shown from 5 July 1897. The earliest date for this programme is therefore 5 July 1897. The programme does not include the sketch ‘Trapped by Magic’ which was first presented on 7 May 1898, so the period of this programme is probably somewhere between July 1897 and May 1898.

25th consecutive year, 1897-1898. The programme includes animated photographs of Queen Victoria’s Diamond Jubilee Procession which was on 22 June 1897. According to the book on the Egyptian Hall by George Jenness, topical scenes from the Procession were shown from 5 July 1897. The earliest date for this programme is therefore 5 July 1897. The programme does not include the sketch ‘Trapped by Magic’ which was first presented on 7 May 1898, so the period of this programme is probably somewhere between July 1897 and May 1898.

1897 was the 60th year of Queen Victoria’s reign. There were to be Diamond Jubilee Celebrations and Maskelyne saw an opportunity to make a good profit by building a Grand Pavilion with a view of the steps of St. Paul’s Cathedral, where the ceremony was to take place. Unfortunately, the speculation did not turn out well. Dr Dawes draws on many sources to tell this story. We meet David Devant and Douglas Beaufort and learn about some rather surprising litigation that resulted from Maskelyne’s initiative.