Copyright 1995 by Redstone Press, London. The description on the back of the box reads: ‘Here is an enchanting box of surprises, drawn from the fascinating and hyperbolical history of magic and conjuring. Open the box to discover an astounding compendium of rare graphics and picture cards, amazing tricks and illusions, jugglings and jokes.’ That description is about right. Compiled by Daniel Stashower.

This is an interesting advertising application of the magic square. As it says on the label: Each row, each column and each diagonal adds up to 60, the average contents of each box. Made in Sweden.

The brochure advertises La Follette, (the man of many faces) and his Unbelievables in a variety of shows for 1940. This includes Spook Parties and special Kid Shows.

In Great Britain it was necessary for dramatic plays to obtain approval from The Lord Chamberlain’s Office before they could be staged. This document dated 29 August 1905 grants permission for ‘Will, the Witch and the Watchman’, a dramatic sketch in one act, to be presented at St. George’s Hall, London. No changes to the submitted script were requested. J.N. Maskelyne had not long moved from the Egyptian Hall to St. George’s Hall. It may be that changes had been made to the script, so that it required new approval, or perhaps the change of venue from the Egyptian Hall made reapproval necessary.

The novelty is that this single sheet of paper has been slit in such a way as to allow it to be folded into the booklet of 8 pages. It was produced for an Art Trail exhibition at Conway Hall, London 4 November 2014 – 28 February 2015. The exhibition was mounted as part of the South London Women Artists Collaborative residency at Conway Hall, Red Lion Square.

The novelty of this card is the simple way that the folding of the edges of the card creates a 3D design with a distinct Art Deco theme. The back of the card simply says: ‘Handmade by Jenny’.