This is an interesting advertising application of the magic square. As it says on the label: Each row, each column and each diagonal adds up to 60, the average contents of each box. Made in Sweden.
The subject matter is mainly puzzles, optical illusions or magic. Two illustrative pages are shown, along with the album itself.
The book was presented with ‘The Wizard’ comic and has all the cards in it. The cards describe catches, tricks, optical illusions etc. Illustrated are two of the pages and the cover of the book.